Tuesday, March 22, 2011

Abercrombie sells push-up bikini tops for kids

Abercrombie Kids is selling push up triangle bikini tops. Let me reiterate that these are for kids. According to Sociological Images (where I first discovered this), Abercrombie Kids markets their products towards 7 - 14 year olds, and the average age of puberty is 12. Don't you think their target audience is a little young to be enhancing their cleavage?

I don't know why any of this shit from Abercrombie surprises me anymore. Here's just a sample of some other offensive and sexist clothing they've produced:
  • In 2002 Abercrombie Kids had to remove a line of thong underwear sold for girls in pre-teen children's sizes after parents mounted nationwide storefront protests. The underwear included phrases like "Eye Candy" and "Wink Wink" printed on the front.

  • In 2004 they got in trouble for a sexist and offensive tshirt that said "L is for Loser" next to a picture of a male gymnast on the rings.

  • In 2005 they came out with tshirts displaying sexist messages such as "Available for parties," "Who needs brains when you have these?" and "I had a nightmare I was a brunette."

  • A tshirt controversy arose again over A&F's Back-to-School 2009 collection of "humor tees." One shirt proclaims "Show the twins" above a picture of a young woman with her blouse open to two men. Two other shirts state "Female streaking encouraged" and "Female Students Wanted for Sexual Research."
    Source: Abercrombie & Fitch product criticism - Wikipedia

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