Although I've never liked the contest, I think it’s interesting that Avery won. Her win has shown me two things:
First, the younger generation of Calgarians (those most likely to be AMP Radio listeners and voters) are an open minded bunch. This gives me hope that our awesome-but-conservative city can be a more welcoming place for those whose gender or sexuality is anything other than straight.
Second, I believe that voters saw through the ridiculousness of many aspects of this contest. Most of the other contestants didn’t have a compelling reason to deserve a $10,000 boob job. Many of them wanted new breasts for reasons the public just wouldn't sympathize with. Avery’s case was one of the few that caught my attention, and I was pleased to see that the public chose someone whose life could be meaningfully changed by breast augmentation.
No matter the outcome, I still find the contest a distasteful marketing ploy. The program manager basically admitted in a FFWD article that he was doing it for publicity, and now that a transgender person has won, the station will receive even more attention. Although a transgender person won the contest, that doesn’t change the fact that it was a stupid, sleazy contest that promoted body dissatisfaction and normalized plastic surgery. None the less, it was an interesting contest with the ending I secretly hoped for but never expected to happen.
Congratulations, Avery. I hope your new boobs help you complete your journey to womanhood.
UPDATE - I was asked by the Calgary Herald to comment on this story... here is the article!