This is perfectly illustrated by the recent online petition started by 14-year-old Julie Bluhm. She requested that Seventeen magazine print just one unaltered photo spread per month. Over 70,000 people have signed the petition, but Seventeen magazine has refused to budge.Calgary's only women's / feminist radio program - Mondays @ 8:00 PM (MST) on CJSW 90.9 FM and CJSW.com
Friday, May 18, 2012
Realistic images of women make a real difference
This is perfectly illustrated by the recent online petition started by 14-year-old Julie Bluhm. She requested that Seventeen magazine print just one unaltered photo spread per month. Over 70,000 people have signed the petition, but Seventeen magazine has refused to budge.Wednesday, January 11, 2012
Just some good ol' fashioned ad-busting
Friday, December 30, 2011
Feminist film "Miss Representation" to screen in Calgary
All the details are on the Facebook event - invite your friends.
Friday, December 23, 2011
I love advertisements with strong, sassy, smart ladies
Sunday, October 16, 2011
American Apparel had their chance to be cool, and blew it
It all sounded pretty cool to begin with. I was excited... AA is finally branching out to plus size women? Hooray! But then I read the call for models. As you might expect from AA, the call made use of predictable and somewhat demeaning language.
Calling curvy ladies everywhere! Our best-selling Disco Pant (and around 10 other sexy styles) are now available in size XL, for those of us who need a little extra wiggle room where it counts. We’re looking for fresh faces (and curvaceous bods) to fill these babies out. If you think you’ve got what it takes to be the next XLent model, send us photos of you and your junk to back it up.A couple of problems with their call out:
- Wait - they’re only making 10 styles in size XL? That’s not very many. Also, what exactly is “XL”? According to the AA size chart, XL is a size 12/14, also known as the AVERAGE size of American women.
- Your language is ridiculous. Extra wiggle room? Curvaceous bods? Your junk? Why does everything related to plus size women need to come packaged in stupid language like “booty-licious”?
The public loved Nancy. When the contest was over, she won the popular vote by far. But American Apparel didn’t like that the winner was mocking their contest. So AA’s Creative Director, Iris Alonzo, wrote a letter to Nancy which included the following ridiculous sentences:
It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that “bootylicous” was too much for you to handle.
Oh — and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.
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| Hot damn! We love Nancy! |
Iris apologized to Nancy and offered to fly her and a friend out to LA to tour the company headquarters and discuss how AA could better market to plus size women. Once again, I had a glimmer of hope that maybe AA could be kinda cool.
Nancy and her friend met with the creative team who organized The Next BIG Thing contest and had an interesting discussion about marketing to plus size women. American Apparel exec’s fed the girls cream puffs (the irony of which was not lost on Nancy), and Iris even took Nancy and her friend out drinking. Things were looking up. “I had a REALLY good feeling about where the company would go after my trip,” wrote Nancy on her blog.
Over the next few days, Nancy and Iris exchanged a few more emails, and then Iris fucked it all up again.
On October 4, Iris wrote:
Marsha and I were trying to remember what we even talked about, and amidst all of the late night fun and cream puffs (compounded by the fact that we couldn’t re-watch the video of the meeting), we can hardly remember what was said at all.I think Nancy summarizes my feelings about that email pretty well. On her blog she wrote:
This company spent thousands of dollars flying Shannon and I to LA, to meet with their team and they can’t even remember what we discussed. Nor do they care to. They want me to write something happy go-lucky about how positive our meeting was for women everywhere, and then they want to sign off on it, you know, in case I forget anything.As it stands today, this whole debacle is SO TOTALLY OVER to Nancy. She is done with AA, writing “[Those] three sentences of that email tell more truth about what went on in this bizarro adventure than anything I saw in that factory or those offices.”
So, American Apparel had numerous chances to do something cool here, and they blew it every time. They insulted plus size women in their call to models, they shunned the popular winner of their contest and then insulted her in an email, tried to make it up to her only to flub it all again.
American Apparel, you clearly need advice, so I’m going to offer you a suggestion: Don’t be afraid of change. Or fat girls.
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| AA: Don't fear fat girls with chicken! |
When your company is already down pretty low, you have nothing to lose by trying something new. Who knows, maybe you could have captured the hearts of North American women sized 12 and up, opening your store to millions of new customers. Two-thirds of Americans are overweight or obese, and other stores like Forever 21 and Target have already realized that the “fattening of America is a big business opportunity.”
In light of this whole debacle with Nancy, I fear that American Apparel’s destiny is to fade away as soon as hipster style falls out of fashion. But I’m OK with that, because time and time again AA has proved themselves to be a company that only cares about making clothing for slim, young, beautiful hipster women. Good luck making a profit each year with such a tiny demographic.
Saturday, July 9, 2011
Who entered the “Breast Summer Ever” contest, and why?
Since I first heard about this contest, I was curious to see would enter, their reasons for entering, and whose story would resonate most with the public and win the ultimate prize. Each contestant has made a video, which are posted online. I watched each one and here are their reasons for wanting breast augmentation:
- 4/10 women had lost weight, which changed the size and shape of their breasts. They talk about the “excess skin” left over after weight loss and how their breasts just don’t look right anymore.
- 3/10 of the women talked about nursing children and the toll that having kids takes on your body. Basically, they want their pre-baby boobies back.
- 3/10 had sob stories, but surprisingly there were no cancer survivors. One woman has a large burn mark that covers her right breast, another has "lop-sided" breasts, and one had a rare disease that made her very thin and unable to develop breasts during puberty.
- 1 woman is transgender (she was born male but is transitioning to female).
- 1 woman said she wanted a lift and reduction, as she is a size FF and would like to be average sized.
I was a little disheartened to see how many women discussed their post-pregnancy bodies and how they want their old body back. Why can’t we accept that women’s bodies change after pregnancy? Our bodies change throughout our lives – why is an aging body or a post-baby body seen as something that needs to be fixed? (News flash, ladies! You can’t stop aging. You just can’t. Stop wasting your time, money and effort trying to, and accept your aging body instead. I promise life will be a lot more fun that way).
There is an unreal amount of pressure on women to get back to how they looked before the baby. Trashy celebrity tabloids publish issues with headlines like, My body after baby - How I lost 25 lbs in 8 weeks. The pressure is so strong that I actually know women who are choosing not to have children because they’re afraid of what it will do to their bodies. Says Katie Gentile in an article from the Daily Beast,
When women shed the baby weight, they are not merely getting back their pre-baby body, they are obliterating all the evidence of ever having had a baby in the first place. This means the one thing that only women's bodies can do is expected to be immediately erased. The post-baby body is wrung of its recent life-giving feat. Sagging milk-filled breasts must appear perky; the once-swollen abdomen is made concave. It's as if we should actually believe the baby dropped from the stork, from the sky, from anywhere but that toned, buff body.To me, part of being a feminist is accepting and not judging other women’s decisions and choices. So I’m not going to rag on the women who entered this contest or judge them for what they want. But many of the women talked about gaining or improving self-confidence through breast augmentation surgery, and I think they’re missing a key piece to the self-confidence puzzle. Self confidence is an internal thing – it comes from knowing who you are, knowing your values and what you stand for, setting and accomplishing goals and knowing that you are worthy of happiness and love. True self confidence, self acceptance and self love come from the inside – plastic surgery is an external procedure that will not fix an internal problem.
I won’t be voting for any of these ladies because I fundamentally disagree with the contest. I think the contest promotes body dissatisfaction and the idea that self confidence can be instantly achieved with a surgical procedure. Also, Amp Radio has a young audience and I know lots of kids listen to it. I think it normalizes plastic surgery for young people when they hear about it as a “fun contest.” Our society’s obsession with perfect bodies has gone too far, and I refuse to be a part of anything that perpetuates endless discontent with one’s body.
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Check out some of the contests in Canada offered by ReadersDigest.ca
Sunday, February 20, 2011
Adbusting at Market Collective
I organized this adbusting workshop, and I’ve been doing these for about 5 years now. I define adbusting as “Defacing images that are offensive because they portray unrealistic beauty standards, are sexist, classist, homophobic, racist, insulting or demeaning."
We received over 100 “busted ads” but I can’t post them all here, so below are some of my favourites.
Remember what food tastes like?
Thursday, January 13, 2011
One of the most offensive ads I've ever seen
Shape Liquid & Powder ad from 1970
Thanks to Vintage Ads for posting this
“Beneath that floppy sweatshirt she’s a little overweight. You knew that. Because right now, you’re a little over weight, too. That’s bad. This year’s bathing suits hide nothing. Unless you start losing some, you may spend your summer in a sweatshirt, too. Face it, you’ve got to stop eating.”
- The girl in the shirt IS NOT OVERWEIGHT. Not even close. By stating that she is, the advertisers are planting a seed of doubt in every reader's mind that she too is overweight. If a young, slim girl like that is “a little over weight,” then almost every woman is.
- Being overweight is “bad”? And they've already implied that almost every woman is overweight… so now they’ve got 95% of the female readership feeling like bad people. This is a common advertising technique; advertisers make you feel insecure about something, then offer their product to fix your problem. In most cases, the “problem” is something completely natural, like grey hair, cellulite or winkles, but we’re made to feel so ugly/guilty/old/fat that we are desperate to fix it… and we’ll try any product that “guarantees” results.
- “Face it, you’ve got to stop eating.” Wow. Really? That's a pretty blatant promotion of eating disorders.
“… you can substitute Shape for one or two meals a day. Or, if you’re really serious, four Shape meals a day for a while. And no other food.”
- Are you fucking kidding me? This promotes unhealthy eating habits and essentially tells women who are “serious” about losing weight (and who wouldn’t be serious about it after you’ve already called us fat and told us that's bad?) that they shouldn’t eat.
- What the hell does "four Shape meals a day for a while" mean? That's a pretty unspecific amount of time. If I consumed Shape four times a day and ate nothing else, how long do you think it would take before I'd collapse from lack of energy or some other ailment? Not to mention it would fuck with my digestive system.
- WTF. Terrible copywriting, just terrible. If you’re advertising a product that’s supposed to make women slim, why would you then state that having too much of it will make you fat? This sentence is just bizarre to me, and confirms the fact that the people who developed this ad were complete fucking idiots.
Friday, November 19, 2010
The Photoshop Effect
Tuesday, October 26, 2010
It's 2010 and advertisers are STILL using gang rape to sell clothing?
In 2007 Dolce & Gabanna put out this charming ad, which was banned in Italy, Australia and Spain, and caused controversy world-wide.

Now, Calvin Klein has basically done exactly the same thing. This new ad, starring Dutch model Lara Stone, has also been banned in Australia for being “suggestive of violence and rape.” Australia's ad watchdog said the image "was demeaning to women by suggesting that she is a plaything of these men. It also demeans men by implying sexualized violence against women."

I believe these companies know that what they're doing will spark controversy, and they're using the old "any press is good press" motto. So on the one hand I'm reluctant to even mention this because maybe that's exactly what they want... but on the other hand, it's really important that people understand WHY these images are unacceptable: Studies have shown that increased exposure to images of violence against women "normalizes it" and makes it less shocking and seemingly less wrong. If people start to think of rape and sexual assault as something normal, they will have less sympathy for victims, and more offenders will get away with their crimes.
Wednesday, October 20, 2010
GQ's November issue turns Glee into porn
Is this Glee photo shoot too sexually explicit for the audience it courts? I think so. Glee is a hugely successful television program that's popular with tweens and teens. It's also wildly popular amongst adults too, but the producers of Glee have to remember that if youth are a big part of their audience, the actors shouln't be posing like porn stars.Monteith is, of course, fully clothed. Not so his female costars, who bare their midriffs and décolletage, bras and panties, in thighs-spread, derriere-hoisted poses made more than slightly unsettling by their school-girl ensembles. Michele, in particular, seems to be auditioning for a live-action version of Japanese anime porn.
The result is not so much saucy and in-your-face as it is predictable and depressing -- oh look, more young women being asked to assume the position, this time complete with pom poms and lollipop. No doubt Agron and Michele did it to be sexy and playful, and were not at all manipulated by forces that have put generations of young women in precisely the same poses for precisely the same reasons -- to feed the fantasy, promote the show and sell magazines. And that just makes it worse, doesn't it?
Any other Glee fans out there? What do you think of these pictures? Today, I am sad to report that I've lots a little bit of respect for Glee.
Friday, October 1, 2010
What happened to Christina Hendrick's hips?
Christina Hendrick from Mad Men is a beautiful, curvy lady. But in this new ad for London Fog, they seem to have Photoshopped her hips right out of the picture. Below is a picture of what her hips actually look like.
Why would London Fog Photoshop her hips down so drastically? Christina's curvy body is part of what's made her loved by so many people and a role model for curvier women. Shame on you London Fog for fucking up what could have been a really beautiful advertisement.
Friday, August 13, 2010
Eat, Pray, Gain 11 Pounds
"... the famously slender Roberts admits she piled on the pounds during shooting for the Italian segment of the story... [Roberts revealed] she gained 11 pounds during the Italian filming."
First of all, when is 11 pounds considered "piling on the pounds"? Second, why is Julia Roberts gaining 11 pounds news-worthy? Third, the article was titled "A Weighty Role for Julia Roberts." Seriously? It's not like she gained 50 pounds here, people. Are you really that desperate for a story?
It's just another example of how women's bodies are publicly scrutinized and their weight gain/loss is constantly discussed. The choice of words "piled on the pounds" says a lot about the way we view women's weight gain. If a male actor gained a measly 11 pounds during filming, would it get a mention? Of course not, because it's so ridiculously insignificant. So why does it matter when it's Julia Roberts?
Wednesday, August 11, 2010
New Diesel ad looks an awful lot like American Apparel
Monday, July 26, 2010
Top 7 reasons why American Apparel sucks
2. The company's Guide to Grooming describes in detail how staff should look. No bangs! No gauge earrings! No liquid foundation! No goatees or mustaches! No Uggs, flip flogs, gladiator sandals, vans, converse or winter boots! (Oh, no, we’re not a dictatorship. Whatever would make you think that?)
3. AA won’t make some of their women’s clothing above a size 6.
4. They doesn’t want any of those “trashy Black girls” to work there. Only the ones with the nice hair.
5. Current employees must submit photos to be promoted or receive a raise. Cos, you know, we don't want any uglies being promoted.
6. AA has a Best Bottom Contest to find the sexiest ass. Well, I don’t know about the sexiest ass, but I know who the biggest ass is… Don Charney (CEO of American Apparel).
7. They pretend that they're really progressive cos they don't photoshop their ads and they use "real women" to model their clothes. I guess "real women" only come in a size 4 or smaller and look about 16. And guess what? Sleazy porno-style ads aren't progressive and edgy. It's the same old shit that Calvin Klein has been doing since the 80's. Just admit that your ads are as sleazy as every other shitty clothing company and stop trying to pretend that you're so original and cutting edge.
Well, there is a light at the end of the tunnel... apparently AA is in pretty serious financial trouble.
Feminist issues in the news
Is cheerleading a sport?
A federal judge in Connecticut ruled that cheerleading is NOT a sport.
Man in Jerusalem convicted of "rape by deception"
An Arab man and a Jewish woman meet randomly and had a fleeting sexual encounter. Later when the woman discovered the man was an Arab, she accused him of rape.
Lesbian teen banned from prom will receive settlement
A lesbian teen who was banned from taking her girlfriend and wearing a tuxedo to prom sued her school earlier this year. In March, a US District Court judge ruled that the school board infringed upon her First Amendment rights.
Obama Administration Announces New Programs and Action for Equal Pay
"Paycheck discrimination hurts families who lose out on badly needed income. And with so many families depending on women's wages, it hurts the American economy as a whole. In difficult economic times like these, we simply cannot afford this discriminatory burden." - Barack Obama
Sunday, July 25, 2010
Monday's show: Disabled bodies ignored in mass media
Holly Norris is a women's studies student and a photographer. She and her friend Jes Sache came up with the American Able project as a way to challenge our society's fears and misunderstanding about sexuality and disabilities:
"In a society where sexuality is created and performed over and over within popular culture, the invisibility of women with disabilities in many ways denies them the right to sexuality, particularly within a public context."Check out Holly's website for more info on this amazing and inspiring project!
Another interesting website to check out is GenderAds.com.
As always, we're on-air from 8:00 to 9:00 pm (MST) on CJSW 90.9 fm in Calgary, but you can listen from anywhere in the world on cjsw.com. You can also download our podcast if you miss our live show!
Sunday, July 11, 2010
Monday's Show: Fat in the Media
In recent years there has been a huge influx of reality TV programs about fat people trying to lose weight, fat families, kids at fat camp, and much more. How do these programs affect the viewers – especially viewers who identify as fat? How do the programs affect the people who participate in them? Is reality television exploiting obesity?
Just like us regular folk, celebrities also deal with fat. The only difference is that when they gain a few pounds, it becomes a massive media frenzy. In 2009 Jessica Simpson gained 10 pounds and it was splattered over the tabloid covers for the ENTIRE YEAR. People are STILL talking about it. For shame! A few other celebs we’ll be discussing who have dealt with very public weight gain are Kirstie Alley, Oprah and Jennifer Love Hewitt.
(Wow, "fat" celebrities look pretty regular to me...)
These pictures of Jennifer Love Hewitt were all over the media. She was slammed for her saggy ass and cellulite on her thighs.
This is a clip from Jessica Simpson's recent reality series, The Price of Beauty, where Jessica and two friends travel around the world to see the extremes that women go to for "beauty."
Related articles/websites:
Biggest Loser finalist says the show gave her an eating disorder
Oprah and her weight
Jessica Simpson talks about her weight gain on Oprah
Kirstie Alley’s weight struggle
Something Fishy - website about eating disorders
Tuesday, June 8, 2010
Hot! HOT! HOT!
Aren't these pictures absolutely smokin' hot? The models look so healthy and beautiful!

Check out more hot pics from French Marie Claire here!
I would way rather see clothing, swim wear and lingerie modeled by the women above than this anorexic stick that's pictured below. (Image below is 19-year-old model Inna Pilipenko in clothing from Ashley and Mary-Kate Olsen's brand The Row. This image is extra-disturbing considering that Mary-Kate Olsen struggled with anorexia herself).
Monday, May 24, 2010
If this isn't skinny, I don't know what is
The feminist blog-o-sphere is up in arms about the new cover of Shape magazine. This month's cover girl is Kim Kardashian - looking smokin' hot (although probably highly photoshopped) in her purple bikini. So what's the problem? Well, read the words printed next to her left bicep: "I'll never be one of those skinny girls."
Hortense, a writer at Jezebel comments, "As if we're supposed to find this admission believable and heroic as it sits next to an airbrushed picture of, uh, a 'skinny girl' who is currently a spokeswoman for the Kardashian QuickTrim diet pill system, a program she claims, in commercials for the brand, will help you create the body you deserve... In celebrating and promoting Kardashian's statement that she'll "never be one of those skinny girls," even though she very clearly already is, the magazine is essentially telling its audience that Kardashian doesn't represent thinness, which is ridiculous."
Sociological Images also has some great comments about this magazine cover - be sure to check it out.

















