Saturday, April 23, 2011

Have you seen this poster? It might just make your day.

As you stroll about Calgary, you might stumble upon one of these “Booty Camp” posters and wonder what they’re all about.

The posters were created by “Two Big Fat Revolutionaries” (two self-identified fat feminists) who were tired of seeing posters advertising boot camps, which are fitness programs geared towards women. They were pissed off that these advertisements make women feel shitty about their bodies and imply that only slim bodies are healthy and sexy.

So the Two Big Fat Revolutionaries decided to do something about it. They got together, ate a giant pizza without feeling an ounce of guilt, and came up with their own Booty Camp poster in hopes of starting a movement of self-love through fat-positive guerilla art.

The Revolutionaries and their friends postered the city in early April, and continue to put up posters whenever they can. A few weeks after the posters went up, I met up with a friend and she was excited to tell me about the Booty Camp poster she had seen, and how she was absolutely thrilled by it. She took one of the “You are beautiful” tear-offs, and kept it in her pocket. The next time she wore those jeans she rediscovered the note and was stoked to be reminded that she is beautiful.

A poster like this can really make a person’s day. It’s nice to see something that reinforces a positive message about our bodies and doesn’t make us feel like we need to be slimmer, fitter or firmer. As the poster says, “The widespread depiction of uncommonly thin women defines what we consider beautiful, so sometimes it’s hard to remember: YOU are BEAUTIFUL!"

If you want to get involved, put up some posters or just get more info, email the Two Big Fat Revolutionaries at

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